Is your hair feeling dry, rough or damaged?
Dry and damaged hair can happen for many reasons, including heat styling, colouring, chemical treatments, over-washing, environmental exposure and lack of moisture. When the hair becomes weakened, it can feel rough, look dull and become more prone to breakage.
Common signs of dry or damaged hair
• Hair feels rough or straw-like
• Lack of shine
• Split ends
• Increased breakage
• Frizz and flyaways
• Hair tangles easily
• Hair feels weak when wet
What can help
Use a gentle, moisturising shampoo and follow with a nourishing conditioner every time you wash your hair. Add a weekly deep-conditioning treatment or hair mask to help restore softness and improve manageability.
Try to reduce excessive heat styling where possible and always use a heat protectant before using straighteners, curling irons or a hairdryer.
If your hair is colour-treated or chemically processed, choose products designed to support weakened hair and help protect the hair fibre.
Simple routine for dry and damaged hair
• Use a moisturising shampoo
• Condition after every wash
• Apply a hair mask once a week
• Use leave-in conditioner or serum on the ends
• Always use heat protection
• Trim split ends regularly
• Avoid excessive heat and over-washing
Professional tip
Healthy-looking hair comes from consistency. A simple routine used regularly will usually give better results than constantly changing products.