Want your hair colour to stay vibrant for longer?

Colour-treated hair needs a little extra care to help maintain shine, softness and colour intensity. Frequent washing, heat styling, UV exposure and harsh shampoos can all cause colour to fade more quickly.

Common signs your colour needs extra care

• Colour fading faster than expected
• Hair feels dry or rough
• Loss of shine
• Ends look dull or porous
• Blonde or highlighted hair becomes brassy
• Hair feels more fragile after colouring

What can help

Use a shampoo and conditioner designed for colour-treated hair. These are usually gentler and help protect the hair while maintaining moisture.

Try to avoid washing your hair too frequently, and use lukewarm rather than very hot water where possible, as excessive heat can contribute to colour fade.

Always use a heat protectant before styling and consider using a weekly hair mask to keep colour-treated hair soft and manageable.

Simple colour-care routine

• Use colour-safe shampoo and conditioner
• Wash hair only when needed
• Use lukewarm water
• Apply a nourishing mask once a week
• Always use heat protection
• Protect hair from strong sun exposure
• Use products suitable for your specific colour

Professional tip

The condition of the hair has a big impact on how beautiful colour looks. Keeping the hair moisturised and protected helps colour appear shinier, richer and more vibrant.