Keep blonde hair bright, healthy and shiny
Blonde hair can be more delicate, especially if it has been lightened or highlighted. Bleaching can make the hair more porous, which means it may lose moisture more easily and become prone to dryness, breakage and brassiness.
Common blonde hair concerns
• Brassiness or yellow tones
• Dryness and rough texture
• Breakage around the ends
• Loss of shine
• Hair feels weak when wet
• Colour becoming dull between salon visits
What can help
Use a gentle shampoo and conditioner designed for blonde or colour-treated hair. Moisture is especially important, so include a nourishing mask or treatment regularly.
A purple shampoo can help reduce unwanted yellow tones, but avoid overusing it because it can make the hair feel dry or leave the colour looking dull.
Always use heat protection before styling and try to reduce excessive heat where possible.
Simple blonde hair routine
• Use a gentle blonde or colour-safe shampoo
• Condition after every wash
• Use a nourishing mask once a week
• Use purple shampoo only when needed
• Apply heat protection before styling
• Use a leave-in conditioner or serum on the ends
• Have regular trims to keep the ends looking healthy
Professional tip
Blonde hair often needs a balance of moisture and strengthening care. Too much of either can leave the hair feeling heavy, stiff or difficult to manage.